Free · MECLABS-scored · about a minute
Compare your page to your competitor's.
Hand your CRO agent two URLs — your page and a competitor's. CROW scores both with the MECLABS Institute conversion heuristic, dimension by dimension, and returns 3 specific moves to close the gap.
How the head-to-head page compare works
Put your page next to a competitor's. CROW audits both with the same scoring, so the gap between them is measured the same way on each side, and tells you what would close it.
- Enter your page's URL and a competitor's.
- Both pages are scored from 0 to 100, and on each of the five MECLABS conversion factors.
- You get the winner and by how much, a verdict on each factor, three specific changes to close the gap, and a headline for your page that borrows what works on theirs.
Questions
- Does comparing two pages use two runs?
- No. One run covers both pages.
- Can I compare two of my own pages?
- Yes. Any two different public web addresses work.
- Is it free?
- Yes, and you don't need an account. The free allowance is 3 runs a day, shared across CROW's AI tools, and a run that fails doesn't count. Pro is $19 a month for 300 runs a month.