CRO Calculator
Your CRO agent calculates your metrics, projects revenue impact, and benchmarks against industry and channel data.
Your current metrics
Conversion Rate
2.35%
Average
Cost Per Lead
$21.28
per conversion
Monthly Revenue
$117.5K
from conversions
Tier Benchmark
Average
Top 10% = 11%+
Formula
CR = (Conversions ÷ Visitors) × 100
Formula
CPL = Marketing Spend ÷ Leads
Conversion Heuristic
C = 4M + 3V + 2(I-F) - 2A
Revenue impact of improving your conversion rate
| Improvement | New CR | New Leads/mo | New CPL | Added Revenue | CPL Savings |
|---|---|---|---|---|---|
| +10% | 2.59% | 259 | $19.34 | +$11.8K | -$1.93/lead |
| +20% | 2.82% | 282 | $17.73 | +$23.5K | -$3.55/lead |
| +30% | 3.06% | 306 | $16.37 | +$35.3K | -$4.91/lead |
| +50% | 3.53% | 353 | $14.18 | +$58.8K | -$7.09/lead |
CRO is consistently cited as one of the highest-ROI marketing investments — far more is spent acquiring traffic than converting it. Figures vary by source and context.
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Now make it real
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How the conversion rate calculator works
Enter four numbers from your analytics and see your conversion rate, what each conversion costs you and what your traffic earns. Then see what a better conversion rate would be worth in money.
- Enter your monthly visitors, conversions, the value of one conversion, and your monthly ad or marketing spend.
- Your conversion rate is conversions ÷ visitors. Cost per conversion is spend ÷ conversions. Revenue is conversions × value.
- See what a 10%, 20%, 30% or 50% relative lift would add in conversions and revenue, and how much it would cut your cost per conversion.
- Compare your rate with rough averages for your industry and traffic channel. Share the result with a link.
Questions
- What does a “relative” lift mean?
- A lift measured against your current rate, not added to it. A 20% lift on a 2% conversion rate takes you to 2.4%, not 22%.
- Are my numbers stored?
- No. The calculator runs entirely in your browser and sends nothing to CROW. Your numbers only leave your device if you share the link, which carries them in the address.
- Is there a limit?
- No. It doesn't use AI and doesn't count toward the daily free runs.